Carolina Real Estate

Did you ever wonder about “truth in advertising” when it comes to real estate agents? I know I do! Each week I see ads claiming to be the #1 real estate agent/team in the city/county/state – how many agents or teams could there possibly be? Then there are claims of “100+ homes sold last month” which is pretty impressive, but how is that number calculated?

When you are looking to buy or sell a home through Wilmington, NC homes for sale, these advertising messages could be enticing – after all, isn't it a good decision to engage an agent or team with a successful track record? Of course it is, but only if the claims made can be trusted. As with any business decision, it is “buyer beware”! You should always do your homework to make sure you are hiring a company, buying a product or utilizing a service that stands behind their claims. When the agent makes a claim that he is #1, you can be certain that is true and accurate. The ratings for agents and teams are made by brokerages on a quarterly and annual basis. If there is a slip in the ratings, the ads no longer make the claim. One statement that Bob can consistently make is “No known real estate team has sold more homes than bob Lucido and his team”. With over 3 decades in the industry and an average of 2000 homes sold per year in most of those years, it is a statement easily made and are verifiable.