Whatever the case it may be, you only get one chance to make a first impression. A clinch, but true and while this applies to many things in life, it’s particularly true of business cards. Making a strong initial impact with your business card can make the difference between getting the job and your card being on a fast track to a bottom drawer or the recycling bin. It is good to stand out from the crowd with a business card that is funny, unexpected, or clever, or all three, but first and foremost a business card should be functional. It’s all common sense really, but don’t lose sight of the fact that a successful card should give a positive first impression; provide clear and accurate information; and be kept by those you give it to. Anything else is gravy.
They are a convenient way to give a new friend or business contact a little pocket-sized reminder of who you are, what you do, and how to get in contact with you. Moreover, in a industry where individuality, creativity and quality are valued, musicians need to use business cards that reflect their personality, artistry and character. I think this works out especially well for Derek because his past and future businesses all cater to musicians that are online. For my own business cards, I went for a very professional, almost attorney-like look. Whether I’m trying to book a cocktail gig at a swanky party, or looking for a spot in a pit, the people that hire me are typically looking for a musician with attorney-like professionalism, and I try to portray some class in my card.
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