Showing posts with label internet marketing. Show all posts
Showing posts with label internet marketing. Show all posts

Tuesday, March 22, 2011

My Logo - An Art

Hi friends, just make it note that while getting your logo designed, it is important to think carefully about what it will convey to others. Every shape, line and color in a logo will send a message to all who see it. Much has been written on the psychology of color and the effect that shape and imagery can have on viewers. But this prose will discuss the importance of having your logo mean something. I am not implying that each color you choose in a logo needs to represent a company value the way white represents purity in America's red, white and blue flag, but thought should be put into the design to make sure each stroke has a place and that the design helps convey to others what your company does, what you stand for, what you provide and why people should choose you. Eco Green logo designs are also attractive. You wouldn't think the company spent much time on the logo, especially considering that all it comprises is a lowercase sans serif font and a small, arched red line.

But the logo does mean something. logo designer symbolizes the security and protection you will likely receive if you use the company's services. Bank Logo's are indeed possible that the average person would never think about all that, but at the very minimum, the logo looks nice and professional, and the red line does provide a more secure feeling than a lightening rod shape would. Perhaps the biggest mistake a person can make when trying to incorporate symbolism into their logo is going overboard with it. It becomes a problem when too many elements are included that no one will ever figure out or care about. For example, the Visit Malaysia 2007 campaign logo is eye-catching, but it would be impossible to interpret all the symbolism that the organization claims.

Email - Just a click

When we converse, we expect other people to observe certain rules of behavior. The same is true for e-mail, the most popular form of online communication. Here are a few pointers to help you communicate more effectively.This is particularly true at work. These days everyone receives too much e-mail. Unnecessary messages are annoying. If only a few people really need to receive your message, only direct it to them. Similarly, when responding to e-mail, do not respond to all recipients. By choosing Reply to All or a similar button when responding to a message, you may end up broadcasting your response to your entire company. Use BCCs (Blind Carbon Copies) when addressing a message to a group of people who don't necessarily know each other. Just as it's not polite to give out a person's telephone number without his or her knowledge, it's not polite to broadcast everyone's e-mail address. For instance, when you send a message to 30 people and use the To or CC fields to address the message, all 30 people see each other's address. By using BCC, each recipient sees only to theirs and yours. The same applies for sending an email newsletter. Just follow the rules and enjoy the benefits of opt in email marketing.

Sunday, January 9, 2011

Merchengines

In the recent scenario, paid search confiscates too much of a website's value. Consider a site where the average order is $1,000 (quite modest) and has a conversion rate of  10%. That is, for every 100 users, the site closes one sale (either directly on the site, or indirectly after passing the lead to the sales channel). This amounts to sales of $10 per visitor. If we further assume a contribution margin of 40% after deducting COGS (cost of goods sold) and other marginal expenses, the site makes $4 per visitor. Now, experience shows that the average website can double its conversion rate by doing user testing and redesigning for increased usability. If our sample site runs a good usability project, it can therefore expect to see a conversion rate of 2%. Thus, the website will close two orders and make $2,000 in sales and $800 in contribution margin. As long as the competing sites stay the same, the managers of our sample site are happy: they still pay only $3.99 per click, so they pay $399 for the 100 clicks and their profit increases from $1 to $401 as a consequence of site improvements. If your search bid stays the same, your ad will sink off the page as more and more competing sites improve their design enough to afford higher bids. Our site therefore has no choice but to increase its own bid to $7.99 per click if it wants to stay in business.

Saturday, September 18, 2010

Blogging ~ A good way to earn!

Blogging has become the passion of each and every individual. It is now being a good source of income for many youngsters. But there is a question which keeps running in your conscious mind how to improve your blog and to bring on more income. Blog Monetization is an e-book found o the internet. You can straight away download the free Blog Monetization Stratgies e-book for free!!! This book tells all the bloggers the blog monetization techniques which helps you increasing your income through blog. Interestingly it tells you how to do it even though there is not more traffic towards your blog. I have got my copy. Just download your own and increase your income.

UPI FRAUD - BEWARE List - 1

 People, Please DO NOT send money to the following UPIs. These are the fake people. Ramrr1008-1@okaxis Sonalisona444@apl Ayadav83195@okhdfcb...